SellersOS
SELLERSOS LLC
Amazon Advertising Optimization & Analytics
SellersOS provides campaign management, rule-based bid optimization, hourly dayparting schedules, and search term tools for Amazon advertisers. Built on the Amazon Ads API, SellersOS lets sellers manage Sponsored Products and Sponsored Display campaigns and review Sponsored Brands performance, with full transparency and an audit trail.
1. Unified multi-entity campaign cockpit
Managing hundreds of campaigns across multiple Amazon storefronts requires hierarchical organization and fast operational workflows. SellersOS aggregates advertising data at Campaign, Ad Group, Keyword, and Product Target levels:
| Entity Level | Capabilities & Controls | Performance Telemetry |
|---|---|---|
| Campaigns | Sponsored Products and Sponsored Display campaign creation, budget management, and bid adjustments. Sponsored Brands campaigns are available for reporting. | Impressions, Clicks, CPC, CTR, Conversions |
| Ad Groups & Targets | Keyword match types (Exact, Phrase, Broad), ASIN product targeting, category targeting, and negative match isolation. | Search Term impression share & conversion rate |
Figure 1: Multi-entity campaign management, hourly Dayparting, and automated search term harvesting
2. Rule-based bid optimization & target ACOS
SellersOS empowers advertisers with flexible, transparent bid adjustment rules that protect profitability:
- Target ACOS & ROAS Guardrails: Set target efficiency thresholds per campaign or target. Bids dynamically adjust upwards on high-converting keywords and downwards on underperforming targets.
- Zero Black-Box Execution: Every bid adjustment is recorded in an immutable audit log detailing the timestamp, target keyword, previous bid, new bid, and triggering rule condition.
3. Hourly dayparting & budget pacing
Shopper conversion rates and purchasing behavior fluctuate dramatically throughout the day and week. Running campaigns with flat bids 24/7 wastes ad spend during low-conversion nighttime hours.
| Dayparting Schedule | Operational Mechanism | Strategic Benefit |
|---|---|---|
| Peak Hour Boost | Increase bid multipliers by +15% to +50% during peak buying windows (e.g., 6:00 PM – 10:00 PM local marketplace time). | Maximizes impression share when shoppers are ready to buy |
| Off-Peak Suppression | Decrease bids by -20% to -60% during early morning hours with historically low conversion rates. | Conserves daily ad budget for high-converting traffic |
| Budget Pacing | Spreads bid changes across operating hours according to the schedule you configure. | Prevents missing prime evening sales due to early budget depletion |
4. Search term harvesting & negative keywords
Continuous keyword discovery is essential for capturing new customer search queries:
- Search Term Review & Harvesting: Review customer search terms from your campaigns, see which ones have orders, and create an exact-match campaign for a winning search term in a few clicks.
- Negative Keyword Management: Flag search terms that exceed your click threshold without orders, and add them as negative keywords (negative exact or negative phrase) at ad group or campaign level.
5. Amazon Ads API architecture & security governance
SellersOS is developed strictly adhering to Amazon Ads Partner Network Policies and technical standards:
- Official Amazon Ads API OAuth 2.0: Advertisers authorize SellersOS via direct Amazon Ads OAuth 2.0 protocol. SellersOS never handles or stores Seller Central or Advertising console passwords.
- Non-PII Telemetry: Advertising data consists strictly of campaign metadata, performance metrics, and aggregate financial totals. No customer personal data is ingested or stored.
- Security: Data is encrypted in transit with TLS, authorization credentials are encrypted at rest, and each seller workspace uses its own private database.
6. Supported ad formats & getting started
SellersOS currently supports the following Amazon advertising products for sellers in the United States marketplace:
- Sponsored Products: Keyword and product targeting, automatic and manual targeting campaigns.
- Sponsored Display: Product and audience targeting campaigns.
- Sponsored Brands: Campaign performance reporting (read-only).
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Integrated campaign optimization included with Growth and Scale plans, backed by our 60-day satisfaction commitment.
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